A Hormone to Remember § SEEDMAGAZINE.COM
ew Ideas / by / February 17, 2009
Oxytocin emerges as a key player in our facility for social memory.
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Given only a small dose of oxytocin, individuals in a recent study found that their memory significantly improved. Not for historical dates, strings of digits, or bars of music, but for something much more significant: each other.
“We consider faces the most basic class of social stimulus,” says Ulrike Rimmele, who led the study at the University of Zurich. Oxytocin’s ability to exclusively enhance the recollection of faces points to an important distinction between different types of memory. Social memory — which we use to remember people — is distinct from other types of memory required to store dates, numbers, and objects.
Social learning? Take a swig of this stuff.





behavior, according to Retrevo's study, most people check Facebook and Twitter a couple of times a day. However, when we looked at the under 35 year olds we were concerned to see 27% of them checking Facebook more than 10 times a day. Could this be a sign of a growing addiction to social media?

further than smartphones and other mobile devices. In the Gadgetology study only 19% of the older set (35+) use a phone as the preferred device for social media services with 81% preferring instead a desktop or laptop computer. Over on the other side of the generation gap we found 46% of those younger than 35 indicating their preference for a mobile device for all things social media.
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