The Social Customer Manifesto

• I want to have a say.
• I don't want to do business with idiots.
• I want to know when something is wrong, and what you're going to do to fix it.
• I want to help shape things that I'll find useful.
• I want to connect with others who are working on similar problems.
• I don't want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
• I want to buy things on my schedule, not yours. I don't care if it's the end of your quarter.
• I want to know your selling process.
• I want to tell you when you're screwing up. Conversely, I'm happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
• I want to do business with companies that act in a transparent and ethical manner.
• I want to know what's next. We're in partnership…where should we go?